If you are a fan of cheap fashion and have ever wondered where your dollars go, Fashion Nova might be a good fit for you. It is an American online retailer that specializes in women’s fashion. Founded in 2011, it is known for its trendy and inexpensive clothing.
The company also offers free shipping and free returns on certain items. Occasionally, it offers coupons and promo codes. In addition to its website, it also operates a huge social media following. Some celebrities have promoted it. And its influencers have helped to grow its sales by 600 percent.
A recent federal investigation into low-wage garment factories found Fashion Nova clothing in dozens of factories. Workers at the locations were paid less than $3 an hour.
While the company hasn’t been fined, the Labor Department has collected millions in back wages from garment businesses over the years. One of the companies targeted in the investigation, Forever 21, has moved most of its supply chain overseas.
Despite these allegations, the company has managed to maintain a positive reputation. Unlike most fashion retailers, Fashion Nova produces hundreds of new products a week, and it has a strong social media presence.
Although the company has settled a few thorny legal issues in the past, it has failed to provide consumers with timely or adequate notifications about its delays in shipping. Moreover, it has concealed thousands of negative customer reviews, including those with ratings less than four stars.