A well thought out and executed Twitter strategy can be the lynchpin of your marketing and advertising strategy. Whether you are launching a new brand or are trying to reengage with your existing customer base, these 5 actionable tips should prove useful.
For starters, the most important tip is to keep your finger on the pulse of your competition. Doing so will pay off in the long run. One of the best ways to do this is to follow other brands and retweet their messages. This tactic not only helps increase engagement, but it can also improve your brand image if you’re not already on top of your game.
The most important thing is to make sure you are on the ball when it comes to responding to customer queries. Having a formal response in place can mean the difference between an unhappy customer and an unqualified purchase. Using Twitter’s in-house customer service to your advantage will go a long way in improving your bottom line. Keeping customers happy will go a long way in making them loyal followers.
While you are at it, you may want to consider using a third party promotional service to save you from the hassle of figuring out what you’re doing wrong. Assuming you do your homework, these services will be able to provide you with the most cutting edge Twitter marketing solutions available.